Stellar Myth — Yixiao Wang

Project Overview

Stellar Myth is an undergraduate design project inspired by zodiac mythology and celestial imagery, exploring how constellations and star maps can be transformed into a themed exhibition experience.

The project combines poster design, museum-style web pages, spatial layout concepts, and atmospheric exhibition renderings to build a mysterious and immersive visual identity. It challenges the boundaries between scientific inquiry and artistic interpretation.

Roles Exhibition Design, VI, Web Design

Context Undergraduate Final Project

Exhibition Publication

The Stellar Myth art book is designed as an exhibition publication that extends the visual narrative beyond the gallery space. It uses astronomical diagrams, zodiac-inspired visuals, and mythological references to support the project’s narrative atmosphere.

The high-contrast gold-on-black aesthetic maintains the project’s mysterious and premium tone, connecting scientific curiosity with artistic storytelling through meticulously crafted pages.

Concept

The concept centers on the relationship between stars, mythology, and human imagination. In this project, constellations are not presented only as astronomical information; they are treated as symbolic stories that carry cultural meaning, visual mystery, and personal interpretation.

Visual Direction

The visual direction uses deep blue, purple, black, and gold to create a celestial atmosphere. Star fields, zodiac diagrams, orbital lines, and constellation graphics appear throughout the system, creating the feeling of entering a large-scale cosmic exhibition.

Website Design

The website was designed as a digital extension of the exhibition. It presents Stellar Myth as a museum exhibition, using a strong hero image, clear navigation, and exhibition information.

The homepage introduces the project as a featured exhibition, while the detail page expands the experience through exhibition concept, features, layout images, and visitor information.

Experience & Ticketing

The visitor journey begins before entering the physical space. Custom-designed invitations and tickets set the stage for an immersive encounter.

Using dark celestial visuals and gold-toned graphics, these touchpoints reinforce the Stellar Myth identity and create anticipation for the celestial journey ahead.

Spatial Concept

The spatial concept uses a dark, maze-like exhibition layout with curved rooms, partition walls, a central pathway, and a glowing celestial sphere. Visitors move through the space gradually, encountering projected star fields and symbolic graphics that create a sense of depth and discovery.

Branding & Merchandise

The exhibition branding extends into a proposed merchandise collection, allowing the visual identity to live beyond the gallery space. From tote bags and mugs to postcards and ticket-style keepsakes, each item applies the project’s signature celestial graphics.

Final Outcome

The final outcome presents Stellar Myth as a complete zodiac-themed exhibition concept across graphic, digital, and spatial formats.

Although the project was developed through separate visual pieces, the poster, website pages, spatial model, exhibition renderings, and branded merchandise concepts work together as one cohesive visual system. The project shows my ability to build atmosphere, organize visual identity, and translate an abstract theme into a spatial experience.