KAWS × Urban Decay
Spatial Branding / Pop-up Store Design / 3D Modeling
Spatial Branding / Pop-up Store Design / 3D Modeling
Spatial Designer / 3D Modeler
SketchUp / Rendering / Spatial Layout
Overview
KAWS X Urban Decay is a conceptual pop-up store design created during my undergraduate study. For this project, I selected two brands and explored how their visual identities could be combined within a temporary retail space.
I chose KAWS for its collectible art and character-based visual language, and Urban Decay for its bold, expressive, and rebellious cosmetic identity.
The project uses shipping containers as the main spatial structure. Through SketchUp modeling, spatial planning, bold color contrast, red transparent materials, and sculptural display elements, the design creates an immersive retail environment that feels energetic, rebellious, and visually memorable.
Concept & Approach
The concept focuses on the collision between collectible art, street culture, and cosmetic self-expression. The design uses strong red tones, transparent panels, metallic surfaces, and oversized sculptural elements to build a dramatic brand atmosphere.
The shipping-container structure gives the space an urban and temporary quality, while the interior display areas support makeup, clothing, and photo-friendly moments. The goal was to make the store feel like both a retail space and a visual event.
Key Features
Modular Container Structure
The pop-up store uses shipping containers as a flexible temporary structure, creating a strong urban retail atmosphere.
Bold Color Contrast
Strong red tones, dark accents, metallic surfaces, and transparent materials create a bold visual contrast that matches the rebellious direction of the concept.
Immersive Retail Display
The space combines makeup displays, clothing racks, sculptural elements, and lighting effects to create a hybrid experience between shopping and exhibition.
Rebellious Brand Atmosphere
Oversized figures, red lighting, graphic surfaces, and reflective details make the store feel dramatic, energetic, and photo-friendly.
Visual Details
Makeup Display Area
The makeup display area uses red lighting, product counters, and reflective surfaces to highlight the bold and expressive identity of the cosmetic brand.
Fashion Display Area
Clothing racks and display zones extend the experience beyond makeup and support a broader lifestyle-based retail concept.
Sculptural Brand Moment
Large sculptural elements act as visual landmarks, helping the store attract attention and create memorable photo moments.
Skills Demonstrated
This project demonstrates my ability to translate two different brand identities into a physical retail environment. Through brand selection, spatial composition, container-based structure, bold color strategy, 3D modeling, and visual merchandising, I explored how a temporary store can become both a commercial space and a strong visual experience.